Italy’s olive oil industry, long renowned for its excellence and tradition, is experiencing a vibrant renaissance — not solely due to production innovations, but through the power of PDO and PGI olive oil tourism. Travelers from around the world are venturing beyond the museums of Rome and canals of Venice to explore the sun-drenched […]

Olive oil isn’t just an ingredient—it’s a cultural cornerstone. Across the Mediterranean and beyond, olive oil represents health, heritage, and hospitality. Let’s take a journey through the olive oil traditions of Italy, Greece, Spain, and a few other corners of the world where this liquid gold is more than just food—it’s a way of life. […]

In the olive-covered hills of Greece, where tradition meets resilience and the land speaks through its harvest, Aitria Greek Olive Oil has emerged as a symbol of quality, sustainability, and authenticity in olive oil production. At the heart of Aitria are Jiorgos and Silke, the visionary minds and dedicated hands behind the company’s journey—two people […]