Olive trees are renowned for their resilience. They thrive on rocky soils, endure drought, and live for centuries. Yet even this legendary survivor has its limits. One of the greatest threats facing olive growers today is not pests or poor soil, but very high temperatures during the flowering and fruit-setting stage. Why Fruit Set Matters […]

A new chapter for the olive oil industry For centuries, olive oil has been a Mediterranean staple, valued as both food and medicine. Today, it is undergoing a transformation. What was once seen as a simple kitchen ingredient is being rebranded as a luxury product—a shift driven by changing consumer behavior, sustainability narratives, and a […]

For centuries, olive groves have shaped the Mediterranean landscape. Their silvery-green canopies stretch across hillsides, valleys, and coastal plains, forming both a cultural symbol and an ecological backbone of the region. But in recent decades, the wildfire impact on olive groves—driven by climate change, land abandonment, and prolonged droughts—has become one of the most pressing […]