Why Japan and South Korea Are Falling in Love with Olive Oil

Why Japan and South Korea Are Falling in Love with Olive Oil

In 2025, olive oil is making waves far beyond its Mediterranean birthplace. Two of the most dynamic markets embracing this golden liquid are Japan and South Korea. Both countries, with their rich culinary traditions and growing health-conscious populations, are turning olive oil into a pantry essential. Here’s why this trend is catching fire:

1. Health and Wellness Boom

Japanese and Korean consumers are increasingly focused on wellness, longevity, and clean eating. Olive oil, packed with heart-healthy fats and antioxidants, aligns perfectly with these values. With rising rates of lifestyle-related conditions like high cholesterol, people are seeking out functional foods—and olive oil fits seamlessly into this movement.

2. Culinary Adaptability

Olive oil isn’t just for Mediterranean dishes anymore. In Japan, chefs are drizzling it over sushi and incorporating it into ramen broths. In South Korea, it’s finding its way into banchan (side dishes) and even being used as a finishing oil for grilled meats. Olive oil’s mild yet distinctive flavor enhances local cuisine without overpowering it, making it a versatile addition to both traditional and modern kitchens.

3. Premiumization and Lifestyle

For many households, olive oil is more than just an ingredient—it’s a lifestyle statement. Premium bottles with elegant packaging are popular gifts, often shared during holidays or celebrations. Japanese and Korean consumers are drawn to story-driven, artisanal brands that emphasize heritage, traceability, and sustainability.

4. Retail and Packaging Innovation

Producers have recognized the need to adapt to these markets. Smaller, elegantly designed bottles cater to compact kitchens and gifting culture. Clear labeling, educational marketing, and chef collaborations are helping demystify olive oil and highlight its versatility in Asian cooking.

5. Rising Import Demand

Both Japan and South Korea have become significant importers of olive oil. Spain and Italy continue to dominate supply, but there’s growing interest in boutique producers and unique flavor profiles. Import data shows steady growth, with consumers embracing both everyday-use oils and luxury EVOOs.

What This Means for the Future

The rise of olive oil in Japan and South Korea reflects a cultural shift toward global culinary fusion, wellness, and premium experiences. As demand grows, expect to see more locally tailored campaigns, chef-led promotions, and even experimental fusion dishes that marry olive oil with Asian ingredients like miso, kimchi, or gochujang.

Final Pour

From Tokyo to Seoul, olive oil is no longer a foreign import—it’s becoming an integral part of the food landscape. Whether drizzled over sashimi or paired with Korean barbecue, olive oil’s journey into East Asia highlights how tradition and innovation can meet in a single bottle of liquid gold.